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management in accordance with ISO 45001, internal event investigation, barrier analysis, and continuous improvement through Lean tools, particularly gemba, kaizen, and visual management. 4. Verification
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shaped by behavioral mechanisms such as habits, emotional preferences, social norms and heuristics. In particular, the study will examine the influence of price framing, packaging visuals and communication
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to capture the level of attention, emotional arousal, and visual fixation during decision-making. At the same time, behavioral data such as product selection, reaction time, price sensitivity, and
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