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tools UX research and optimization platforms Knowledge Of: Search engine optimization best practices Personalization, tagging structures, and UX testing tools Skill In: AI-assisted content tools (e.g
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, or a related field. Six years of relevant experience in data strategy, marketing/performance analytics, or digital strategy roles. License/Certification: None. Knowledge Of: Content optimization trends
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strategy, web and digital experience or digital communications. License/Certification: None. Knowledge Of: Digital content strategy and storytelling Search engine optimization and evolving search
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experience design and remove friction points in user journeys. Ensure design and delivery standards support accessibility, personalization and mobile optimization. Partner with creative, content and enrollment
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assigned. POSITION SPECIFIC AREAS MIGHT INCLUDE: Employees assigned to Student Audiences may be responsible for: Produce compelling short-form video content optimized for student-preferred social media
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assignments to meet deadlines within budget * Stay current with online marketing, social media and search engine optimization techniques Preferred Qualifications – if applicable: Knowledge of entrepreneurship
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research, optimization, and decision analytics. • Supply chain engineering and logistics systems. • Human factors and ergonomics. • Data analytics, artificial intelligence and machine learning