Senior Lecturer Analytics Focus - Marketing Department - Fall 2026

POSITION DESCRIPTION: 
This position is full-time and will support the teaching mission of the Marketing Department in the Carlson School of Management via the development and delivery of both in-person and online courses.
The current need is to teach Undergraduate courses in Marketing Analytics. There is a specific need to teach an intermediate level Business Analytics course that covers topics such as simple and multiple linear regression, logistic regression, time series data, A/B test and optimization. Both R and Excel are expected to be utilized in this class.
In addition, the position will also involve teaching some other courses. Courses taught could include the following at the undergraduate and/or graduate levels: Advertising & Promotion, Brand Management, Brand Strategy, Business Fundamentals for Marketing, Buyer Behavior, Customer Experience Management, Data-Driven Marketing, Digital Marketing, Marketing Analytics, Marketing Channels, Marketing Intelligence, Marketing Management, Marketing Research, Marketing Strategy, Pricing Strategy, Principles of Marketing, Project Management, Strategic Marketing, as well as other future, new courses under development.
DUTIES AND RESPONSIBILITIES:
Typical duties and responsibilities for this position include:

• Development of course materials (i.e. syllabus, handouts, assignments, exams, etc.)
• Delivery of course content in multiple formats:
  • In-person (i.e., classroom)
  • Online (e.g., synchronous, asynchronous)
  • Hybrid (i.e., in-person + online) 
• Selection of textbook and/or other readings
• Evaluation of student work
• Maintenance of course records
• Oversight of Learning Management System (i.e., Canvas)
• Ensuring compliance with federal Inclusive Access requirements
• Supervision of teaching assistants
• Service on committees, task forces, etc.
• Collaboration with faculty and staff in Marketing and other departments
• Regular interaction with students (e.g., office hours)
   

REQUIRED QUALIFICATIONS:

• Terminal degree (e.g., PhD) in a relevant field (computer science, data science, economics, statistics, marketing, management, psychology, or a related field) plus at least 10 years related industry and or academic experience, OR
• Master’s degree in a relevant field plus at least 15 years related industry and/or academic experience.

PREFERRED QUALIFICATIONS:

• Demonstrated excellence in teaching:
  -at both the undergraduate and graduate levels
  -In in-person online (synchronous and asynchronous), and hybrid formats
• Ability to offer courses and learning experiences in areas noted in the position description
• Familiarity with the Carlson School of Management and the University of Minnesota
• Willingness to participate in departmental meetings and organizational activities
• Desire to embrace – and lead – change in a dynamic AI-driven education landscape
• Entrepreneurial agility – the ability to operate both independently and with teams
• Demonstrated leadership in client management and experiential project-based learning
• Commitment to ongoing learning, professional development, and improvement
• Passion for making a positive difference in the lives of students

Consideration will be given to PhD candidates in Marketing with degree requirements completed before September 1, 2026, or those with 2+ years of business and/or teaching experience in business analytics. 

Individuals must be eligible to work in the U.S. This position is not eligible for H-1B or Green Card sponsorship.

DEPARTMENT OVERVIEW:

The Marketing Department consists of 14 tenured and tenure-track faculty members, 5 full-time Senior Lecturers, several adjunct instructors, and 15 Ph.D. students. The Marketing Department is located in the Carlson School of Management, which is recognized globally as a leading institution in business education and research. The teaching mission of the department includes undergraduate, graduate, doctoral, and executive education. To learn more about the Marketing Department and the Carlson School of Management, please visit: https://carlsonschool.umn.edu/departments/marketing.

Pay Range: $95,000 - $110,000 depending on education/qualifications/experience 

Time Appointment:100% Appointment

Position Type: Faculty and P&A Staff 

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services 
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will have the opportunity to complete an online application for the position and attach a cover letter and resume or CV.

Include the following documents in your application submission:
1) Cover Letter
2) Resume/CV
3) Names and contact information for three (3) references
4) Summary of teaching evaluations (if available)

This position will remain open until filled.

Please direct any questions regarding this posting to Debra Basarich at basar001@umn.edu

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.
After completing your application, additional documents may be submitted by accessing the "My Job Applications" page and uploading them in the "My Cover Letters and Attachments" section.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission.  The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.  To learn more about diversity at the U:  http://diversity.umn.edu

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Students on the Minneapolis and St. Paul campuses benefit from extensive partnerships with world-renowned health centers, global corporations, government agencies, and arts, nonprofit, and public
service organizations. 
Minnesota Carlson is located at the heart of one of the nation's most vibrant, diverse metropolitan communities. The area is headquarters to more than a dozen Fortune 500 firms, several of the world’s largest private companies, and boasts a sustained history of technological innovation, new product offerings, and successful new business ventures. The Twin Cities of Minneapolis and St. Paul are home to firms in high-tech, medical devices, food and agriculture, and financial services, among others. Many faculty members pursue research and service projects with local companies.