Director of Web Strategy Marketing

Indiana State University, United States

Updated: 18 days ago
Location: Terre Haute, INDIANA
Job Type: FullTime
Deadline: ;

Position Details
Position Details


About the Institution
Indiana State University is a Tier 2 national University with a Carnegie classification of doctoral/research. Nationally ranked and accredited, we are in Terre Haute, IN and have been recognized by the Princeton Review and the Wall Street Journal among the best universities in the Midwest. Indiana State is one of the most diverse college campuses in Indiana and home to a welcoming community of students, faculty, and staff representing nearly every U.S. state and 36 countries around the world.
Our beautiful, active, pedestrian-friendly campus is located within walking distance of local shops, restaurants, and activities in Terre Haute’s historic downtown district. Situated near the Indiana-Illinois border, we are located 70 miles southwest of Indianapolis and within a few hours of major metropolitan centers in St. Louis, Chicago, and Louisville. On campus, there are 160 student-run organizations, an expansive Student Recreation Center, a Performing Arts Series, and University Speakers Series, among other attractions. Indiana State Athletics, known as the “Fighting Sycamores,” fields 15 NCAA Division I athletic teams in the Missouri Valley Conference. 
Ranked nationally for social mobility, Indiana State University transforms the lives of our students through experiential learning, community engagement, and career readiness, serving as a dynamic educational partner for businesses and industries throughout the Midwest. Our faculty provide instruction in small class sizes that provide opportunities for personalized instruction and feedback. Indiana State supports and recognizes faculty research and scholarship, providing an internal grants resource pool and other forms of support, and awarding faculty research honors each spring. Indiana State University is a place of belonging where students, faculty, and staff learn, thrive, and grow together.
Indiana State University is an equal opportunity employer, and we are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our employment application process.
Comments to Applicants
Candidates must be eligible to work in the U.S. for other than practical training. The university will not provide visa sponsorship for this position.
The review of applications will begin on February 5, 2026 and will continue until the position is filled.
Job Title Director of Web Strategy Marketing
Department University Marketing
Work Schedule
M-F 8:00 a.m. -4:30 p.m.
Notice of Vacancy Number 26-00026
Desired Start Date
Open Date 01/29/2026
Close Date
Open Until Filled Yes
Job Category Staff-Exempt Professional
Job Type Staff - Full-Time
Pay Grade 13
Hourly Rate or Salary Range Commensurate with Experience
Benefits Associated with this Position
  • Life Insurance: The coverage amount is based on two and one-half times appointment salary rounded up to the next whole thousand with a maximum coverage of $100,000 and includes the same amount of Accidental Death and Dismemberment benefits. The University currently pays the entire cost of coverage.
  • Medical, Dental and Prescription Drug Coverage: The cost of coverage is shared between employees and the University. Rates are determined by participation in Wellness Program and use of tobacco products. Coverage is available on the first of the month following appointment date.
  • TIAA Retirement Contributions: Contributions begin based upon the first day of employment at a contribution rate of ten (10) percent of base appointment salary paid in full by ISU. The contributions are vested immediately. There are 40 investment options from which to choose.
  • TIAA Auto Enroll: New employees are automatically enrolled in a tax deferred retirement program at hire: three (3) percent is deducted before taxes for the program to facilitate retirement planning. Employees may opt out of the program within 90 days.
  • Long Term Disability Coverage: Employees are eligible after three (3) years of continuous, regular employment with the University. This policy guarantees approved disabled employees a 66 2/3 percent income protection (from all sources) after 180 days of continuous total disability. Immediate participation is available for current members of a comparable group disability insurance program within 90 days prior to ISU employment and that would have provided income protection upon disability for at least five years.
  • Fee Waiver Program: For the employee, spouse and dependent children: Staff may enroll in up to 18 hours of course work each academic year at a reduced rate. Spouses may enroll in 15 semester hours each academic year with 80% of qualified tuition waived. Dependent children of regular full-time staff who are full-time degree seeking undergraduate students at ISU may receive a fee waiver of 80% of qualified tuition for up to a total of ten (10) semesters.
  • Sick Leave: Accrued at a rate of 12 days per fiscal year with unlimited accumulation.
  • Vacation: Pay level 11 and below accrues up to 15 vacation days earned per year 1 through 4; 20 vacation days per year thereafter. Pay level 12 and above accrues 20 vacation days per year


Optional Benefits
  • Voluntary Life Insurance: Additional amounts of life insurance may be purchased on employee, spouse and dependent children.
  • Voluntary Vision Plan: May enroll within the first 31 days of employment date.
Job Summary/Basic Function
Reporting to the Executive Director of University Marketing, the Director of Web Marketing Strategy leads the University’s digital strategy and execution. This role is responsible for driving the University’s web accessibility work to ensure full compliance with the U.S. Department of Justice’s Title II ADA Web Accessibility Rule, working with external vendors and the University’s web consultant. The director will design and implement a modern web architecture and user experience strategy, and oversee the refresh/reskin of all web properties to align with the University’s updated brand. The position partners with Enrollment Management and key campus stakeholders to meet the needs of prospective and current students, families, faculty and staff, alumni, donors, community members, and government partners. The director manages the relationship with the external consultant and, in collaboration with internal team members, ensures a coordinated production calendar, clear priorities, and the delivery of high-quality web content and experiences. This position supervises two full-time staff members and is accountable for team performance, timelines, and strategic alignment.
Specific Responsibilities
Required Relevant Education & Experience
  • Bachelor’s degree.
  • 3-5 years of professional experience in web management, digital marketing, UX/content strategy, or a related digital role.
  • Experience working within an enterprise CMS (e.g., Cascade, Omni CMS, WordPress, Drupal) to update content and manage site structure.
  • Experience with Drupal 9 preferred.
  • Basic understanding of web accessibility standards (WCAG) and experience supporting accessibility reviews or coordinating remediation with vendors or IT partners.
  • Experience supporting or coordinating web redesigns, brand updates, or large-scale website content projects.
  • Strong project management skills with the ability to set priorities, manage timelines, and coordinate multiple stakeholders.
  • Demonstrated ability to work collaboratively with cross-functional teams, including marketing, enrollment, IT, and academic departments.
  • Experience supervising or providing direction to team members, student workers, or interns.
  • Strong written and verbal communication skills with the ability to translate technical concepts for non-technical audiences.
Required Field(s) of Study
Marketing, Communications, Web Design, Digital Media, Information Technology, or a related field
Preferred Relevant Education and Experience
Supervisory Responsibilities Has direct supervisory responsibilities as a first-line supervisor. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
Required Certificates, Licenses and Registrations
Other Required Certificates, Licenses and Registrations
Preferred Certificates, Licenses and Registrations
Preferred Other Certificates, Licenses and Registrations
Knowledge, Skills and Abilities Able to adapt to change, Able to plan, organize, and implement projects in a timely manner, Able to work both independently and collaboratively, Able to work carefully and politely around others, Able to work well with others, Attention to detail, Excellent customer service skills, Excellent interpersonal, organizational, planning, teambuilding and problem solving skills, Proven supervisory skills, Proven verbal and written communication skills, Able to assemble, analyze and present data, Able to read English, understand, and follow verbal and written instructions, Demonstration of high ethical standards, integrity, professionalism, politeness, and courteousness, Work effectively with a diverse community, Excellent leadership skills, Experience managing Web Services, Willing to work extended hours during events and peak seasons, when required, Experience and knowledge in job related program, Experience in an educational environment preferred, Experience using programming languages such as Java, C, COBOL, PL/SQL, Experience with firewall configurations, Experience with Higher Education ERP systems like Banner, Experience with Microsoft Power Shell, Experience with MS SQL Server products, Experience with Scripting languages like Perl or PHP, Must be comfortable networking with groups or individuals, Professional demeanor, high energy, dynamic personality and excellent communication and interpersonal skills, Proficiency with Microsoft Office and other computer applications
Other Knowledge, Skills and Abilities
Emotional Intelligence
Strong written and verbal communication
Collaborative mindset across teams and stakeholders
Project management and organizational skills
Problem-solving and critical thinking
Leadership and team development
Qualifications & Disclaimer

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The information on this description is designed to indicate the general nature and level of work performed by employees within the classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
NCAA Guidelines

All employees and staff of ISU are bound by all NCAA, Missouri Valley Conference and institutional rules and regulations pertaining to intercollegiate athletics and must conduct themselves in accordance therewith. For more complete information on the duties and obligations of ISU employees and staff in this regard, employees and staff should contact the Compliance Office in the ISU Athletic Department.
No ISU employee (whether paid or a volunteer) shall knowingly influence others to furnish the NCAA or an ISU investigator/compliance officer false or misleading information concerning an individual’s involvement in or knowledge of matters relevant to a possible violation of an NCAA regulation. Failure to abide by this term of employment shall constitute unethical conduct as defined by the NCAA and may result in immediate suspension and/or termination of the employment relationship with ISU.
Position Reappointment Required No

Job Duties


Essential Duties and Responsibilities
Web Accessibility Compliance & Vendor Management
  • Lead efforts to ensure University websites maintains Title II ADA/SCAG AA compliance.
  • Collaborate with external vendors and the University web consultant to address accessibility issues.
  • Conduct or coordinate accessibility audits, track remediation progress, and report compliance status.
  • Perform other duties as assigned.
Essential Duties and Responsibilities
Web Architecture, User Experience, and Brand Implementation
  • Develop and implement a modern web architecture and user experience strategy.
  • Oversee the refresh/reskin of the website to align with the University’s updated brand.
  • Ensure web design and navigation meet usability and accessibility standards.
  • Perform other duties as assigned.
Essential Duties and Responsibilities
Cross-Department Collaboration & Stakeholder Engagement
  • Work with Enrollment Management, Marketing, IT academic departments, and other stakeholders to identify and fulfill web needs.
  • Act as the primary contact for web-related initiatives across campus.
  • Ensure websites effectively serve all audiences: prospective/current students, families, faculty/staff, donors, government partners, and community members.
Essential Duties and Responsibilities
Team Supervision & Production Management
  • Supervise two full-time staff members.
  • Provide direction, set priorities, maintain production calendars, and ensure timely delivery of high-quality content and web projects.
Essential Duties and Responsibilities
Project Management & Strategic Planning
  • Plan, coordinate, and monitor web project to meet University objectives.
  • Manage timelines, resolve conflicts, and ensure projects stay aligned with institutional goals.
  • Track performance metrics and recommend improvements to web strategy, content, or user experience.
Essential Duties and Responsibilities
Performs other duties as assigned.

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