Director of Marketing and Brand Strategy

Belmont University, United States

Updated: 3 months ago
Location: United States,

The Director of Marketing and Brand Strategy exists to provide strategic leadership and hands-on execution that elevates the visibility, reputation, and influence of the Massey College of Business. This role integrates marketing, branding, communications, and storytelling into a cohesive strategy aligned with the college’s mission and strategic plan. The position ensures consistent, compelling messaging across all channels while translating academic excellence, faculty research, and student success into high-impact narratives for internal and external audiences. Ultimately, this role exists to drive engagement, support enrollment and corporate relations, and strengthen the college’s market position and long-term growth.

  • Develop and implement integrated marketing and brand strategy aligned with the college’s strategic plan, ensuring consistent visual identity, messaging, and positioning across all platforms and audiences.
  • Manage digital marketing, advertising, and media relations efforts, including paid campaigns, social media, search, and collaboration with university marketing to expand reach and reputation.
  • Lead content strategy and storytelling initiatives, translating faculty research, thought leadership, and student success into accessible, high-impact communications for academic, industry, and public audiences.
  • Direct creative production and brand execution, overseeing design, signage, event branding, publications, and procurement of branded materials to ensure quality and consistency.
  • Support enrollment marketing, corporate relations, and dean’s priorities through targeted campaigns, executive communications, speeches, and strategic initiatives.
  • Supervise and manage marketing personnel and external vendors, including designers, student workers, writers, and agencies, ensuring timely delivery of high-quality outputs.
  • Oversee strategic communications and crisis communications, ensuring coordinated internal and external messaging in partnership with the dean and university stakeholders.
  • Other Duties as Assigned

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