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are trained to analyse complex problems, many tasks that previously required humans are now guided by Artificial Intelligence. Marketing is no exception in this domain. Increasingly, companies use algorithms
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tools – from wikis to robots, Generative Artificial Intelligence (GenAI) introduces new opportunities to assist students working together on creative problem-solving tasks. To fully harness this potential
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of post-experience education such as the executive MBA programmes. For more information about the group: https://www.rsm.nl/research/departments/technology-and-operations-management/business-information
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research group in Organization and Management Theory (OMT) is seeking a PhD candidate to contribute to its research program. The core focus of our research program is the study of organizations in society