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advanced hybrid modeling techniques. The core of the research involves applying the DEMATEL method (potentially combined with Fuzzy logic or ANP), which allows expert knowledge from industrial practice to be
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economic (operational), environmental and social performance (triple bottom line performance). Theoretically, the work will be based not only on the theory of stakeholders (Stakeholder Theory) but also on
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on microdata will be used, including QUAIDS, Oaxaca-Blinder decompositions and others. Theoretical background is provided by standard microeconomic theory, theory of consumption, and behavioural economics
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with low-emission alternatives. The research is based on random utility theory and uses the Discrete Choice Experiment (DCE) method to identify consumers' preference structure when choosing food