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sound stimuli affect information processing, concentration levels and subjective well-being of employees and users in the retail and service environment. The knowledge gained will be used in the creation
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Description Audio Stimulation in the Digital Environment: Applying Consumer Neuroscience to Examine the Influence of Auditory Cues on Consumer Behaviour Supervisor: doc. Ing. Jakub Berčík, PhD. Workplace
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dissertation focuses on an interdisciplinary analysis of the impact of auditory stimuli on consumer decision-making processes using tools from neuroeconomics, experimental economics, and advanced econometric
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