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the research programme Marketing of FEB’s Research Institute. At the Marketing Department, we conduct research that combines academic rigor with real-world impact. Our work explores marketing strategy and brand
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passionate about marketing communication, consumer emotions, and the transformative role of AI? Join our Marketing Department (Faculty of Economics & Business, University of Groningen, The Netherlands) as a
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. Research methods include computational modelling, brain imaging (fMRI), machine learning, behavioural methods, and other techniques. Virtually everything we sense, think and do is uncertain. For instance
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. Eveline Crone (born in 1975) discovered that not every part of the human brain develops simultaneously. During puberty, the parts of the brain that experience emotion develop more quickly than those parts