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, SEO, AI applications, and other areas of digital content. Help maintain website links and meta data. Act as project coordinator and primary client contact for assigned projects. Write and edit content
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Reporting Monitor and evaluate the performance of social media, website, and email content. Compile and analyze metrics to inform strategy and optimize reach and engagement across digital platforms. Other
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Hootsuite and Meta Business Suite Assist in video creation for social media platforms, including filming, editing, and content optimization Collaborate with COB Experience team members to align social media
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brand awareness for the university Manage and optimize multi-platform advertising campaigns on Google, Meta, TikTok, Snapchat and other relevant platforms to maximize reach and effectiveness Analyze
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periodic audits of existing web content for accuracy, branding, and optimization opportunities. ● Write or edit meta descriptions, image alt text, and other elements that support SEO. Collaboration
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University’s digital platforms. Ranking 4 Job Duty Implement on-page SEO best practices, including meta tags, header structures, internal linking strategies, and schema markup, ensuring pages are optimized
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brand storytelling assets that are optimized for digital ecosystem distribution. Own and manage social content publishing platforms inclusive of but not limited to LinkedIn, Meta, YouTube, WeChat, Little
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. Optimize content for search engines. Best Practices: Ensure content follows guidelines (meta tags, alt text, internal linking). Optimize content around terms and phrases as necessary to best support internal
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Course location Heidelberg Description/content The Graduate Academy As a coordinating hub for meta-disciplinary skills training, career orientation and information services, the Graduate Academy
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-roll and video content to match different platform needs (TikTok, Instagram, YouTube, website) Content Repurposing & Optimization Take existing video, images, and other creative assets and reformat them