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analytics, identifying trends and opportunities for improvement. Keyword research and optimization for paid search campaigns. Conduct A/B testing and adjust ad creatives, targeting, and bidding strategies
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maintaining engaging, search-optimized website content that supports Ferris State’s marketing and enrollment efforts. • This role collaborates across departments to manage web updates, oversee academic program
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to optimize database designs, queries, and maintenance. • Identify relevant trends and quickly identify drivers in the data, prepare reports & visualizations, develop dashboards to track project metrics. May
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