Marketing & Communications Specialist (Hybrid) - Student Affairs

Scheduled Hours
37.5

Position Summary
WashU's Division of Student Affairs seeks a professional visual content creator for the position of Marketing & Communications Specialist. Student Affairs advances the educational mission of the university through resources and experiences outside the classroom that prepare our students for lifelong success.
The division is seeking candidates to create, develop/design, evaluate, and manage marketing and communications creative content primarily for digital and social media marketing and communications. This individual will identify strategies and initiatives that enhance the Student Affair’s brand awareness and reputation via social media channels, incorporating best practices to position WashU Student Affairs nationally.

Job Description

Primary Duties & Responsibilities:

• Develops marketing and campaign strategies specifically for social media. Directs implementation of Student Affairs social media accounts. Participates in the development of annual posting plan, including success metrics and engagement reporting.

• Provides high level planning and programming support for a wide variety of platforms and applications including, but not limited to, digital signage, printed marketing collateral, and social media collateral.

• Enhances the storytelling and brand awareness of the Division of Student Affairs through the creation of compelling content, with an emphasis on Student Affairs anchors and student stories.

Social Media Counsel

• Provides effective and respected social media counsel to senior leadership and department personnel.

• Keeps abreast of social media/digital best practices and provides benchmarks and analyzes data from social media and mobile initiatives to inform future communications planning and other decision-making within the division.

• Supports and participates in collaborative efforts for the department, including various committees or special initiatives.

• Performs other duties as assigned.

Working Conditions:

• Normal office environment
• Willingness to work flexible hours, including evenings and weekends as necessary.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications:

No specific certification is required for this position.

Work Experience:

Relevant Experience (3 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Preferred Qualifications:

• Graduate degree such as MBA or Master's degree in Communications, Public Affairs, Management or Marketing.
• Two years of experience in marketing or brand management, including proven experience leading high-impact strategic marketing planning, campaign development, to market execution and social media design planning and placement.
• Ability to work collaboratively across groups; ability to interact well with WashU staff and University MarComm.

Preferred Qualifications

Education:

Master's degree

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

Progressive Responsibility In The Area Of Marketing Communications (5 Years), Marketing, Brand Management, Communication, Or A Related Field (2 Years)

Skills:

Adobe Creative Studio, Adobe InDesign, AP Style Writing, Change Management, Civic Engagement, Community Development, Customer Relationship Management (CRM) System, Editing Process, Email Campaign Management, Fundraising Communications, Leadership Management, Marketing Plan Development, Market Research Data Analysis, Microsoft Office, Social Media Management, Strategic Communication Planning, Target Marketing, Team Management, Technology Integrations, Time Management, Visual Communications, Volunteering, Writing

Grade
G11

Salary Range
$53,100.00 - $90,600.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ .

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu  or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.