Director of Digital Marketing

Lawrence University, United States

Updated: 15 days ago
Location: Appleton, WISCONSIN
Deadline: ;

Position Details
Position Information


Position Title Director of Digital Marketing
Location Appleton
Department Communications
Position Type Staff
Position Description & Qualifications
Reports to: AVP for Communications & Marketing
Location: Appleton, WI
Primary Objective:
The Director of Digital Marketing will be accountable for developing, implementing, and optimizing digital marketing strategies to support the university’s recruitment and engagement goals. This role will oversee digital campaigns across multiple channels, including PPC, SEO, social media, and the university website (www.lawrence.edu). The Digital Marketing Manager will work closely with other Communications and Marketing colleagues, campus partners, and external vendors to ensure effective execution, monitor campaign performance, and manage budgets to achieve key objectives.
Job Responsibilities:
Lead Digital Marketing Strategy & Hands-On Execution: Oversee the planning, development, and execution of digital marketing campaigns across PPC, SEO, social media, and the university website, driving alignment with university goals. This includes actively participating in campaign management and optimization.
Accountability for Campaign Performance: Take a hands-on approach to measure, analyze, and report on digital marketing campaigns, adjusting strategies based on key performance indicators (KPIs) and return on investment (ROI) to meet university goals.
Budget & Performance Management: Directly manage and optimize the digital marketing budget, including efficient allocation of resources across channels and campaigns. Track spending, analyze performance metrics, and confirm budgets are effectively utilized.
Collaboration with Teams & External Partners: Work closely with the Communications and Marketing team and campus partners to produce engaging, on-brand content. Collaborate with external vendors (e.g., advertising agencies) to execute paid search, display advertising, and social media campaigns, and be actively involved in the campaign execution process.
Website & SEO Management: Actively manage SEO strategies to improve website visibility, including keyword research, metadata optimization, and user experience (UX) improvements. Ensure the university website is on-brand, up-to-date, and in line with current digital design trends.
Data-Driven Decision Making: Use analytics tools to track, measure, and regularly report on digital marketing performance. Provide actionable insights and take a hands-on approach to optimize campaigns and enhance results.
Required Qualifications:
  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • 7+ years of experience in digital marketing, with expertise in PPC, SEO, social media, and web optimization.
  • Experience in higher education marketing is a plus.
  • Proven track record of managing digital marketing budgets and optimizing campaign performance.
  • Strong knowledge of analytics tools (e.g., Google Analytics, SEMrush) and SEO best practices.
  • Experience managing paid search, display advertising, and social media campaigns, with the ability to drive traffic and generate leads.
  • Strong analytical skills with the ability to assess data and adjust strategies based on performance metrics.
  • Excellent communication and project management skills, with a collaborative mindset to work effectively with internal teams and external partners.


The ideal candidate will be a strategic, results-driven marketer with a strong ability to manage campaigns, budgets, and external partners, ensuring the university’s digital marketing efforts are effective in achieving its recruitment and engagement objectives.

Posting Detail Information


Posting Number S544P
Number of Vacancies 1
Posting Date
Best Consideration Date
Close Date
Open Until Filled
Special Instructions Summary
Anticipated Number of Hours per Week 40

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