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(i) inform on those changes providing a deeper understanding of how different customer behavioural segments are evolving but it will also (ii) challenge the thinking in exploring design concepts
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to evaluate current digital communication frameworks, identify key challenges through expert panel discussions and stakeholder interviews, and co-design an evidence-based framework for improving engagement
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methodologies, including quantitative, qualitative, and mixed methods. Innovation: Noble thinking and ability to innovate a new prototype to solve industry gaps in cyber security. Analytical skills: Problem
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