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explore how brand narratives evoke emotions, build relationships, and influence consumer decision-making. By leveraging insights from behavioral science (psychology), data analytics, and AI-driven
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science (psychology), data analytics, and AI-driven methodologies, you will contribute to a deeper understanding of how brands create engaging, emotionally resonant, and effective advertising. Supervision
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, both in applied and fundamental network science research areas. Moreover, there are ample opportunities to collaborate with other research groups at LIACS, for example, data science, text mining, and
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