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acceptance of new products and business models. Immersive media technologies (IMT), such as Virtual Reality and Augmented Reality, may play an important role in exploring consumer behavior, and also represent
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consumption shows that replacing meat is challenging and that there is considerable skepticism among consumers towards replacement products. We know this skepticism is shaped by a range of factors, such as
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considerable skepticism among consumers towards replacement products. We know this skepticism is shaped by a range of factors, such as taste and health concerns, the habitual nature of food practices, and a
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