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a VICI NWO grant. Keywords Algorithmic bias, Causal Inference, Discrimination, Fairness, Machine Learning, Targeted Marketing Campaigns Topic The marketing group at Rotterdam School of Management (RSM
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to improve R&D efficiency, and the influence of investors and other external actors on entrepreneurial outcomes. Our research also examines decision-making under uncertainty, including the use of Bayesian
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, Digital Marketing, Machine Learning, Causal Inference Topic The marketing group at Rotterdam School of Management (RSM) ranks among the best in the world. Our members publish their research in top journals
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structural modeling, machine learning, and competitive intelligence to infer demand using partial or aggregated signals. While early results are promising, important questions remain: Which partial data is
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experimental data to test hypotheses or measure phenomena, in online, lab and /or field settings. Identifying the critical assumptions needed to draw inferences from empirical results. Writing computer code to